Fyne is a premium skincare brand. It sells a micro-infusion skincare kit in multiple pack sizes.

Problem: There's only one real competitor in this space. The packaging had to look enough like that product category to be recognized, but not copy the competitor's look.

Solution: We designed one packaging system that works for all pack sizes. Each product gets its own clear inner box, with simple illustrations showing what it is. Every pack size still looks like part of the same family.